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Grower evaluation system

Nature & More uses the “Sustainability Flower” to evaluate each farmer’s impact on Soil, Water, Climate, Economy, Social Wellbeing, Individual Development, and Biodiversity — not listed in order of importance.

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Petals explained

The Sustainability Flower visualizes impact across nine essential values — from soil health to social fairness. Each petal represents a dimension of sustainable development:

Soil
Biodiversity
Individual
Society
Economy
Climate
Water

Soil

  • Healthy soil is the foundation of agriculture and global food production.

  • Conventional farming depletes nutrients and disrupts natural cycles.

  • 12 million hectares of fertile soil are lost each year due to erosion and non-sustainable practices.

  • Farmland is shrinking because of degradation, landslides, and urban expansion.

  • Organic farming restores soil health using compost, organic fertilizers, and regenerative methods.

  • Studies show organic practices boost soil biodiversity, improve structure, and build more resilient ecosystems.

Key themes: Organic matter, Soil nutrients, Soil quality, Soil degradation, Use of chemicals, Use of compost

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Biodiversity

Biodiversity, which refers to the number of species of plants, animals and microorganisms (and their interaction), is crucial for a healthy and productive ecosystem. Healthy habitats consist of numerous species, which improves pollination, reduces soil erosion, acts as a natural pest exterminator and decomposes dung in pastures. On top of this, a high level of biodiversity leads to a more active soil life and a healthy ecosystem is more adaptive to environmental changes.

Key themes:

  • Plants species
  • Animal species
  • Fallow land
  • Use of chemicals
  • GMO free
  • Natural habitats

To read more about the specific indicators for this topic, click here. 

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Individual

In the “individual” domain we focus on the development and well-being of the individual person. The approach is based on the insight that every human being is unique and that our differences should be celebrated. As employees are the core of an organization, it is important that they get the opportunity to become the best version of themselves.

Securing the well-being of every individual in an organization starts with health and safety. Next to that, it is important that everyone has the freedom to think and express themselves. Once these premises are fulfilled, every individual can focus on personal development through education and training. 

Key themes:

  • Health and safety
  • Personal growth
  • Freedom of thought
  • Education & training

To read more about the specific indicators for this topic, click here. 

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Society

In the “society” domain we focus on social interactions between people, within the organization, in the community and in the organizational network. A producer does not operate alone, but works in a web of connections. Cooperation with stakeholders and society is crucial for sustainable development. Every organization must comply with international and national standards and governance structures, but it is equally important to participate in the local community. Within the organization, all conditions for harmonious teamwork must be met.

Key themes:

  • Human rights
  • Participation
  • Transparency
  • Diversity
  • Equality
  • Community

To read more about the specific indicators for this topic, click here. 

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Economy

In the “economic” domain we look at the economic value flows of an organization and the distribution of wealth. It’s not just about money, but about all material value. The purpose is to create an economy that is fair, balanced and sustainable, both for people and planet. This implies a fair distribution of wealth along the supply chain (from seed producer to farmer to consumer), fair wages and prices, responsible use of natural resources, investment in sustainable innovation and redefining profit.

Profit must be redefined (profit 2.0) in a way that it does not only take into account the financial returns, but also includes the cost of impact on people and planet on the balance sheet and profit/loss statement. True Cost Accounting is the preferred approach. Nature & More took the lead in 2017 with the True Cost Accounting for Food, Farming and Finance pilot.

Key themes:

  • Responsible business
  • Innovation
  • Employee welfare schemes
  • Economic value distribution
  • Responsible production
  • Use of natural resources

To read more about the specific indicators for this topic, click here. 

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Climate

Agricultural practices are almost fully dependent on climate. Climate determines to a great extent the water supply, and has a direct influence on the growing condition of a crop. On the other hand, agricultural practices also have an enormous impact on our changing climate. The climate petal focuses on energy consumption and emissions.

Key themes:

  • Energy use and source
  • Emission reduction
  • Transportation
  • Renewables
  • Energy regulation
  • Use of natural resources

To read more about the specific indicators for this topic, click here. 

Eosta sustainability flower nl klimaat

Water

Water is a vital resource for life on earth, it is an integral component of our ecosystem. The importance of water for agricultural practices is crystal clear. Without sufficient, clean water it is impossible to grow food. Hence, fair and efficient allocation of water resources is crucial for our global food production challenge.

When it comes to sustainable water management, organic farming can play a vital role. By using compost-enriched soil, farmers are increasing the water-holding capacity of the soil by up to 70% and therefore reducing the need for irrigation.

Our goal is a sustainable water management system, where both water quality and availability are taken into account.

Key themes:

  • Water regulation
  • Water use and source
  • Irrigation
  • Water recycling
  • Conservation

To read more about the specific indicators for this topic, click here.

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What makes us different

Certification proves that a product meets recognised standards, while transparency reveals the deeper story behind it. Together, they give consumers both assurance and understanding: certification confirms compliance, and Nature & More shows the real impact behind every piece of fruit.

Nature & more

Transparency

Transparency goes beyond compliance — it reveals the full story behind a product. With Nature & More, consumers can see the grower, the practices, and the real impact across all sustainability dimensions.

Product-level stories tied to unique codes

Grower pages with practices, photos and context

Sustainability Flower dashboard (9 dimensions)

Great for communication & comparison

And more

Certification label

Certification ensures that products meet established standards. It provides a clear yes/no validation through audits and control systems, giving consumers confidence in how their food is produced.

Compliance with formal standards (e.g. EU Organic, Demeter)

Audits/checks by control bodies

Binary: certified / not certified

Great for verification & assurance

And more

How do we measure?

Quick Assessment

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Structured one-day review covering all key domains. Helps identify improvement areas.

Verified data & audits

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We gather primary data from growers through farm visits, interviews, and documentation. Third-party audits validate information.

Indicators & methods

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Based on scientific frameworks including soil health, biodiversity, social justice, climate impact, and circularity.

Updates over time

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Growers review practices periodically. New audits and data continuously improve the sustainability profile.

Nature and more Gert jan Lieffering

"Every grower has a story — and transparency empowers people to value the impact behind their food"

Gert-jan

Sustainable Sourcing Manager

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