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Nature & More uses the “Sustainability Flower” to evaluate each farmer’s impact on Soil, Water, Climate, Economy, Social Wellbeing, Individual Development, and Biodiversity — not listed in order of importance.
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The Sustainability Flower visualizes impact across nine essential values — from soil health to social fairness. Each petal represents a dimension of sustainable development:
Healthy soil is the foundation of agriculture and global food production.
Conventional farming depletes nutrients and disrupts natural cycles.
12 million hectares of fertile soil are lost each year due to erosion and non-sustainable practices.
Farmland is shrinking because of degradation, landslides, and urban expansion.
Organic farming restores soil health using compost, organic fertilizers, and regenerative methods.
Studies show organic practices boost soil biodiversity, improve structure, and build more resilient ecosystems.
Key themes: Organic matter, Soil nutrients, Soil quality, Soil degradation, Use of chemicals, Use of compost
Biodiversity, which refers to the number of species of plants, animals and microorganisms (and their interaction), is crucial for a healthy and productive ecosystem. Healthy habitats consist of numerous species, which improves pollination, reduces soil erosion, acts as a natural pest exterminator and decomposes dung in pastures. On top of this, a high level of biodiversity leads to a more active soil life and a healthy ecosystem is more adaptive to environmental changes.
Key themes:
To read more about the specific indicators for this topic, click here.
In the “individual” domain we focus on the development and well-being of the individual person. The approach is based on the insight that every human being is unique and that our differences should be celebrated. As employees are the core of an organization, it is important that they get the opportunity to become the best version of themselves.
Securing the well-being of every individual in an organization starts with health and safety. Next to that, it is important that everyone has the freedom to think and express themselves. Once these premises are fulfilled, every individual can focus on personal development through education and training.
Key themes:
To read more about the specific indicators for this topic, click here.
In the “society” domain we focus on social interactions between people, within the organization, in the community and in the organizational network. A producer does not operate alone, but works in a web of connections. Cooperation with stakeholders and society is crucial for sustainable development. Every organization must comply with international and national standards and governance structures, but it is equally important to participate in the local community. Within the organization, all conditions for harmonious teamwork must be met.
Key themes:
To read more about the specific indicators for this topic, click here.
In the “economic” domain we look at the economic value flows of an organization and the distribution of wealth. It’s not just about money, but about all material value. The purpose is to create an economy that is fair, balanced and sustainable, both for people and planet. This implies a fair distribution of wealth along the supply chain (from seed producer to farmer to consumer), fair wages and prices, responsible use of natural resources, investment in sustainable innovation and redefining profit.
Profit must be redefined (profit 2.0) in a way that it does not only take into account the financial returns, but also includes the cost of impact on people and planet on the balance sheet and profit/loss statement. True Cost Accounting is the preferred approach. Nature & More took the lead in 2017 with the True Cost Accounting for Food, Farming and Finance pilot.
Key themes:
To read more about the specific indicators for this topic, click here.
Agricultural practices are almost fully dependent on climate. Climate determines to a great extent the water supply, and has a direct influence on the growing condition of a crop. On the other hand, agricultural practices also have an enormous impact on our changing climate. The climate petal focuses on energy consumption and emissions.
Key themes:
To read more about the specific indicators for this topic, click here.
Water is a vital resource for life on earth, it is an integral component of our ecosystem. The importance of water for agricultural practices is crystal clear. Without sufficient, clean water it is impossible to grow food. Hence, fair and efficient allocation of water resources is crucial for our global food production challenge.
When it comes to sustainable water management, organic farming can play a vital role. By using compost-enriched soil, farmers are increasing the water-holding capacity of the soil by up to 70% and therefore reducing the need for irrigation.
Our goal is a sustainable water management system, where both water quality and availability are taken into account.
Key themes:
To read more about the specific indicators for this topic, click here.
Certification proves that a product meets recognised standards, while transparency reveals the deeper story behind it. Together, they give consumers both assurance and understanding: certification confirms compliance, and Nature & More shows the real impact behind every piece of fruit.
Transparency goes beyond compliance — it reveals the full story behind a product. With Nature & More, consumers can see the grower, the practices, and the real impact across all sustainability dimensions.
Product-level stories tied to unique codes
Grower pages with practices, photos and context
Sustainability Flower dashboard (9 dimensions)
Great for communication & comparison
And more
Certification ensures that products meet established standards. It provides a clear yes/no validation through audits and control systems, giving consumers confidence in how their food is produced.
Compliance with formal standards (e.g. EU Organic, Demeter)
Audits/checks by control bodies
Binary: certified / not certified
Great for verification & assurance
And more
Structured one-day review covering all key domains. Helps identify improvement areas.
We gather primary data from growers through farm visits, interviews, and documentation. Third-party audits validate information.
Based on scientific frameworks including soil health, biodiversity, social justice, climate impact, and circularity.
Growers review practices periodically. New audits and data continuously improve the sustainability profile.
"Every grower has a story — and transparency empowers people to value the impact behind their food"
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