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Grower evaluation system
Nature & More uses the “Sustainability Flower” to evaluate each farmer’s impact on Soil, Water, Climate, Economy, Social Wellbeing, Individual Development, and Biodiversity — not listed in order of importance.
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Visit our
Growers farm
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What makes us different
Certification proves that a product meets recognised standards, while transparency reveals the deeper story behind it. Together, they give consumers both assurance and understanding: certification confirms compliance, and Nature & More shows the real impact behind every piece of fruit.
Nature & more
Transparency
Transparency goes beyond compliance — it reveals the full story behind a product. With Nature & More, consumers can see the grower, the practices, and the real impact across all sustainability dimensions.
Product-level stories tied to unique codes
Grower pages with practices, photos and context
Sustainability Flower dashboard (9 dimensions)
Great for communication & comparison
And more
Certification label
Certification ensures that products meet established standards. It provides a clear yes/no validation through audits and control systems, giving consumers confidence in how their food is produced.
Compliance with formal standards (e.g. EU Organic, Demeter)
Audits/checks by control bodies
Binary: certified / not certified
Great for verification & assurance
And more
How do we measure?
Quick Assessment
Structured one-day review covering all key domains. Helps identify improvement areas.
Verified data & audits
We gather primary data from growers through farm visits, interviews, and documentation. Third-party audits validate information.
Indicators & methods
Based on scientific frameworks including soil health, biodiversity, social justice, climate impact, and circularity.
Updates over time
Growers review practices periodically. New audits and data continuously improve the sustainability profile.
"Every grower has a story — and transparency empowers people to value the impact behind their food"
Gert-jan
Sustainable Sourcing Manager
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